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Paid Advertising

Articles on Google Ads strategy — from Search and Shopping setup to ongoing optimization.

Paid Advertising

How I Approach Google Search Ads: Structure to Quality Score

A practical framework for building campaigns that convert without wasting spend — from conversion tracking and campaign structure through ad copy, Quality Score, and ongoing optimization.

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Paid Advertising

How I Approach Google Shopping: Setup to Search Query Bidding

A two-phase system for getting the foundation right — Merchant Center, feeds, and tracking — then refining spend with search query level bidding structures.

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